NEW YORKERS Take Care of Business - Miralax

With a last-minute opportunity to take over Penn Station, my partner and I had just one week to come up with an OOH campaign and create 100+ placements around the one of the busiest train stations in the country. As New Yorkers run after their trains and expertly navigate tourists, we wanted to reach them exactly where they are to introduce a new product that works just as fast as they do: MiraFAST.

Created at VaynerMedia | Role: Senior Copywriter